Pitney Bowes letter woos purchasers away from rival Stamps.com
Transport and mailing firm Pitney Bowes Inc. is encouraging a rival’s purchasers to modify to its parcel-shipping software program program within the wake of what it calls “a current and sudden worth enhance by Stamps.com.”
Stamps.com is a supplier of Web-based postage companies focused at small companies and residential places of work that enables customers to print U.S. Postal Service-approved postage themselves. The corporate is a unit of Auctane, a Texas-based delivery and achievement software program vendor owned by the personal fairness agency Thoma Bravo LLC.
Auctane didn’t reply to a request for remark.
Stamford, Connecticut-based Pitney at present issued an open letter to these Stamps.com prospects encouraging them to modify, saying its software program resolution is superior in its potential to print delivery labels and stamps at discounted costs and is already priced 25 p.c much less than Stamps.com. Pitney additionally supplied a raffle for 5 $10,000 money presents to any enterprise that indicators up for a 30-day free trial of its software program over the approaching month.
In its letter, Pitney mentioned: “Do you imagine Auctane, who owns stamps.com, actually cares about your enterprise? They just lately raised their already excessive month-to-month worth for their stamps.com service that you just use. Additionally they doubled the worth of their ShipStation service for purchasers who wished to entry their present service accounts… We really feel your ache.”
The transfer follows worth hikes, recognized within the enterprise as basic charge will increase (GRIs), introduced in current months by the nation’s largest parcel and mail carriers, together with UPS Inc., FedEx Corp., and the U.S. Postal Service (USPS).
The nonprofit advocacy group Preserve US Posted likewise flagged USPS’ newest, July 9 postage stamp worth hike as “unprecedented and extreme,” warning that it might backfire by harming shoppers and ultimately dropping cash for the financially troubled postal service.
