How Truck Driver Fuel Incentive Programs are Going Beyond MPG - Fuel Smarts

How Truck Driver Gasoline Incentive Packages are Going Past MPG – Gasoline Smarts



Mesilla Valley Transportation CEO and founder Royal Jones says saving simply 1/10 of a mile per gallon interprets into saving 25,000 gallons of gasoline per yr for a single truck in his fleet. 

Credit score: Photograph: Mesilla Valley Transportation 


Driver gasoline financial system bonuses aren’t new, however they actually obtained consideration as a enterprise software for fleets within the early 2000s. Seemingly out of nowhere, gasoline costs shot as much as astronomical ranges, spurred on by the Iraq Warfare and different unrest within the Center East. Fleets scrambled to spice up their mpg numbers by any means doable. 

As a result of nothing impacts gasoline financial system greater than the driver of a truck, fleets started incentivizing drivers to ease off the throttle, decelerate, and save gasoline. 

In 2018, the North American Council for Freight Effectivity checked out gasoline financial system throughout certainly one of its Run on Much less fleet efficiency research and located that the seven fleets that participated within the 17-day run saved 2,877 gallons of gasoline.

These numbers would have resulted in $7,193 in financial savings for a seven-truck fleet, or roughly $14,000 in a month — theoretically saving $168,000 over the course of yr. 

But incentivizing drivers to save lots of gasoline isn’t as common as one would possibly assume. 

Reaping the Advantages of Gasoline Bonus Packages 

Nussbaum driver-trainer Clark Reed emerged as a constant gasoline financial system champion when his fleet started a gasoline financial system bonus program and speaks usually on each secure and fuel-efficient driving practices. Even he’s unsure how frequent gasoline financial system bonus packages are within the business as we speak.


Clark Reed, driver and trainer for Nussbaum Transportation, says his fleet has moved toward a more safety-focused bonus system for drivers. Nussbaum is taking advantage of modern telematics systems to give drivers a more holistic and integrated bonus program beyond fuel economy numbers.    -  Photo: Nussbaum

Clark Reed, driver and coach for Nussbaum Transportation, says his fleet has moved towards a extra safety-focused bonus system for drivers. Nussbaum is benefiting from trendy telematics techniques to present drivers a extra holistic and built-in bonus program past gasoline financial system numbers.  

Photograph: Nussbaum


“The belief is that these packages are fairly commonplace,” he instructed me. “However if you reached out to me for this story, I requested a number of mates who drive for different fleets about it. And I used to be shocked to be taught that lots of them would not have gasoline financial system packages.

“Some fleets don’t appear to be actual involved about boosting their gasoline financial system — which strikes me as odd, as a result of there’s little question the packages convey cash straight to a fleet’s backside line. And I firmly consider these packages assist with driver retention, as properly.”

The issue appears to be arising with a program that’s truthful to drivers. Easy mpg targets don’t reduce it. 

That’s as a result of one week a driver may very well be hauling a light-weight load throughout the Nice Plains and hitting these mpg numbers with ease. However the subsequent week, she or he may be loaded heavy and pulling the Rocky Mountains with no probability in hell of hitting that aim. 

“Headwinds and chilly climate can kill your probability at a gasoline financial system bonus, too,” Reed mentioned. “That’s why it appears to me that fleets that simply do a straight mpg-based bonus are promoting themselves quick. As soon as a driver realizes that he’s not going to hit his or her quantity, then they’re going take themselves utterly out of the sport and simply run as laborious as they will to get as many miles as they will to make up the distinction on their subsequent paycheck.” 

Nussbaum, he mentioned, is taking a extra holistic strategy, encompassing security and different operational components. This “makes bonuses extra persistently obtainable for drivers whereas nonetheless delivering important gasoline financial savings for fleets.”

‘Gasoline is Our Barometer

Royal Jones, nevertheless, isn’t so positive about that. Jones is the founder and CEO of Mesilla Valley Transportation, often known as one of the vital fuel-efficient fleets in North America. 

Jones as soon as famously gave every driver with the very best mpg for the month a Harley-Davidson bike — and put them in a drawing for a brand-new Corvette on the finish of the yr. 

“It was properly value it, as a result of we had been saving a lot cash on gasoline, we had been nonetheless popping out means forward,” Jones mentioned. “Though I ultimately realized that giving my greatest drivers Harleys and Corvettes wasn’t one of the best ways of preserving them wholesome and behind the steering wheel.” 

Fifteen years and over 40 vehicles later, Mesilla Valley and Jones are nonetheless at it, with some enchancment. 

“We give the motive force with one of the best gasoline financial system numbers over a three-month interval a brand-new automobile,” Jones mentioned. “Solely it’s a pleasant household automobile. They usually’re within the operating for a $25,000 bonus at yr’s finish. What we’ve discovered is that doing it this fashion brings the motive force’s household into the equation. That’s some huge cash, and a household automobile is an actual profit. So, all of a sudden, you will have the partner and the youngsters asking Mother or Dad how their gasoline financial system bonus goes.” 

There are different standards the drivers must hit as properly, Jones defined. They should have zero accidents and ideal logbooks as properly to be within the operating. 

“You’ll be able to solely win the automobile as soon as, now,” he mentioned. “However the $25,000 is up for grabs as many instances as you will get it. We’ve obtained one driver that’s gained the jackpot 4 instances already. Plus, we give the jackpot winner an additional 4 cents a mile as a pay elevate. So, it’s a critically good program for our drivers.” 

A former owner-operator and invariant tinkerer, Jones obtained critical about gasoline financial system when he purchased a second truck and realized that he was in peril of shedding his dream if he didn’t discover a technique to function extra effectively. 

“This was when gasoline was $1 a gallon,” he mentioned. “However I noticed that if myself and my different workforce drivers might simply get from 4 mpg (which was the nationwide common on the time) to 5 mpg, I’d go from shedding $1,500 every month, to pocketing $500. In order that’s how it began.” 

Right now, Jones defined, if he can save simply 0.1 mpg (a tenth of a mile) for one truck, that’s saving the fleet 25,000 gallons of diesel per yr. 

“Gasoline is our measurement for the way we’re doing,” he mentioned. “It’s our barometer. We don’t compensate for hills, climate, or something like that, and I don’t really feel like we have to.

“We had a driver operating from El Paso by means of Denver to California with heavy masses win the $25,000. She instructed me her trick was to keep up 10 kilos of manifold stress whereas climbing grades to maintain her gasoline burn about what it might be on a flat stretch of highway. 

“So, I’m satisfied that if we are able to get the drivers to play the sport, they’ll discover a technique to win, it doesn’t matter what sort of route, or load, or climate they’re coping with.”

A Extra Holistic Truck Driver Bonus Program 

Some fleets are taking a look at bonus packages in a different way, past easy miles per gallon. 

As telematics applied sciences have improved, extra corporations are beginning to combine different conduct into their bonus equations to not solely save gasoline, but in addition to reinforce security and cut back upkeep prices. 

Nussbaum was among the many first fleets to start experimenting with methods to advertise good driving habits past merely getting good gasoline financial system. 

“The Nussbaum driver bonus program as we speak relies on various various factors,” Clark defined. “Due to telematics, we are able to now observe so many various issues, like following distances, obeying the pace restrict, driving easily to cut back shocks to the powertrain and different issues.” 

There could be a 35% distinction between essentially the most and least environment friendly drivers with regards to gasoline financial system, in line with a report by the American Trucking Associations’ Know-how & Upkeep Council. And that report discovered that essentially the most fuel-efficient drivers had been persistently doing issues that may be tracked by the telematics techniques on as we speak’s vehicles: 

  • Preserve a excessive, however not most, common pace. 
  • Function a excessive % of the journey distance in prime gear. 
  • Use cruise management when doable. 
  • Decrease the period of time spent idling. 
  • Decrease the variety of sudden decelerations (laborious braking) and accelerations. 

Clark mentioned it’s additionally doable to think about issues that work in opposition to drivers, “reminiscent of headwind pace and even how a lot time the motive force is definitely behind the wheel. As a result of drivers on routes with a number of shorter hauls and stops aren’t going to have the ability to compete with one other man who’s locked in cruise management at 63 mph all day lengthy.” 

All of those components are crunched into an general efficiency rating, which determines if the motive force will get a bonus. 

“It’s a holistic strategy, and the buy-in with drivers is way slower than an outright gasoline financial system bonus,” Reed mentioned. “However as soon as the drivers understood the situations and began hitting their numbers, they realized they had been simply as productive as they’d ever been and had been making as a lot — or much more — cash as well. As soon as phrase obtained out, the buy-in amongst different drivers elevated quickly.” 

A Totally different Strategy to Incentivizing Drivers

Veriha Trucking, out of Marinette, Wisconsin, is taking a barely completely different tack, though its final aim intently mirrors Nussbaum’s, says Scott Paul, operations supervisor for the fleet. And, maybe counterintuitively, they’ve executed that by giving extra freedom and management to their drivers. 

As an alternative of monitoring gasoline mileage per gallon, drivers use the TrueFuel app to information them to the bottom priced gasoline close by when it’s time to refuel. That’s tied in with different vital components reminiscent of security digicam scores, on-time PM scheduling, dashing, throttle and engine management and different components. Utilizing TrueFuel not less than 70% of the time when refueling is certainly one of them. 

“The drivers appear to love this strategy higher,” Paul mentioned. “We’re getting extra engagement from them as a result of they really feel like they’ve extra management over getting that bonus each quarter. It takes issues they will’t management, like a run down into the West Virginia mountains, out of the equation and lets them concentrate on issues they will management. It helps them get on observe and keep on observe in the event that they resolve they need that bonus.” 

Regardless of which strategy you resolve upon, doing one thing — something — is best than nothing, Jones mentioned.

Simply run some primary numbers and also you’ll see the potential,” he mentioned. “As a result of gasoline is all the time going to be there. And the one factor higher than shopping for gasoline low-cost, just isn’t shopping for it in any respect.” 



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