Epson Introduces Label Enhance Software program for Companies to Add Colourful Messaging to Delivery Labels
As corporations search for progressive methods to have interaction clients, Epson right this moment introduced new software program for companies to simply rework black-and-white delivery labels to colourful delivery labels that may assist elevate their model. New Label Enhance™ software program, suitable with most Epson ColorWorks® printers,1 permits companies to simply add full-color coupons, focused adverts, secondary labels, and dynamic content material to delivery labels, creating new alternatives for companies to leverage delivery labels for advertising, scale back materials and labor prices and streamline operations, normally.
“Retailers and direct-to-consumer producers are all the time searching for inventive and reasonably priced methods to develop income and construct buyer loyalty,” mentioned Tessa Kohl, product supervisor of DX Options, Epson America, Inc. “Including colourful messages within the type of branded content material, secondary labels, coupons, and adverts to delivery labels is a singular manner for companies to faucet into progressive advertising, to assist elevate branding, enhance delivery accuracy and streamline operations.”
Companies can use Label Enhance software program to use secondary labels, similar to regulatory or shipping-and-handling labels, or to spotlight important data, similar to parcel rely or expedited delivery, to advertise accuracy and timeliness of supply.
Label Enhance software program is designed for hassle-free deployment, so the majority of the label creation course of stays the identical, with modification of the present label solely on the final step earlier than printing. It really works alongside current delivery software program so supply operations can proceed to run seamlessly. Label Enhance is suitable with ZPL® pushed software program utilized by many nationwide couriers, in addition to labeling options similar to BarTender® and Loftware®. Companies can mechanically select the messaging they wish to connect primarily based on a buyer’s location, supply date or different key variables.
Label Enhance software program is suitable with most Epson ColorWorks printers,1 guaranteeing labels are printed with distinctive picture high quality that’s worthy of the model. As well as, there are not any recurring software program charges.
Advantages embody:
• Elevate branding – assist enhance buyer stickiness and engagement by together with promotions, product bulletins and cross-promotional alternatives on delivery labels
• Cut back operational prices – assist scale back related materials and labor prices whereas bettering delivery processes for companies including secondary labels
• Enhance delivery accuracy – spotlight important data on delivery labels to offer clear directions for packages that want particular or expedited processing
The brand new software program can be demonstrated in Epson’s sales space (#719) at PARCEL Discussion board in Nashville, Tenn. from Sept. 11-13 and at PACK EXPO 2023 Las Vegas (#SL-6664) from Sept. 11-13. As one of many largest coloration label printer producers within the labeling and packaging trade, Epson can be showcasing how its new Label Enhance software program will help professionals within the package deal achievement trade enhance processes and maneuver elevated competitors and better prices.
Out there beginning in late 2023, Label Enhance can be supplied by way of a standalone skilled license, in addition to with a promotional bundle with the ColorWorks CW-C6000P and a starter 4”x8” roll. For extra data, go to www.epson.com/label-boost-color-shipping-label-software.
About Epson
Epson is a worldwide expertise chief whose philosophy of environment friendly, compact and exact innovation enriches lives and helps create a greater world. The corporate is concentrated on fixing societal points by way of improvements in dwelling and workplace printing, business and industrial printing, manufacturing, visible and life-style. Epson’s aim is to grow to be carbon detrimental and eradicate use of exhaustible underground sources similar to oil and steel by 2050.
Led by the Japan-based Seiko Epson Company, the worldwide Epson Group generates annual gross sales of greater than JPY 1 trillion. international.epson.com/
Epson America, Inc., primarily based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To study extra about Epson, please go to: epson.com. You may additionally join with Epson America on Fb (fb.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).
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1 Label Enhance is suitable with CW-C4000, CW-C6000, and CW-C6500 collection printers.
EPSON and ColorWorks are registered logos of Seiko Epson Company. Label Enhance is a trademark of Epson America, Inc. All different product and model names are logos and/or registered logos of their respective corporations. Epson disclaims any and all rights in these marks. Copyright 2023 Epson America, Inc.
