A tree grows in Senegal
Freight forwarders often measure their success with key efficiency indicators (KPIs) just like the variety of contracts signed, tons of cargo moved, or proportion of on-time deliveries.
Nevertheless, the New York-based freight forwarder and logistics service supplier ATA Freight additionally makes use of a further—and considerably uncommon—measure: variety of timber planted.
Since 2011, ATA Freight has supported Timber for the Future (TREES), a Maryland nonprofit that seeks to finish starvation and poverty by coaching farmers to regenerate their land. On the finish of 2022, ATA introduced that it had reached a brand new milestone by funding the planting of 272,000 lifetime timber in 106 forest gardens in Senegal, restoring 106 acres of land and sequestering hundreds of tons of carbon dioxide. Via its efforts, the corporate has helped take 848 farming households off a path of starvation and poverty and onto one among independence and self-sustainment, ATA Freight says.
“It’s important that every of us as people and as company residents do our half to guard our planet and protect its pure sources,” ATA Freight CEO Matt Goker stated in a launch. “We’re continually being reminded of the injury our planet has already sustained. We now have seen local weather change wreak havoc in lots of areas of the world. Not solely are our pure habitats being destroyed, however they’re compromising the lives of animals, lots of that are already within the endangered-species class. Via our relationship with TREES, we’re serving to to make an necessary contribution towards turning the tide.”
