3 Benefits For US Importers Promoting On eBay Over Chinese language Exporters
by Jared Winery
The Asian Exporters Index from eBay revealed many Chinese language exporters are making over 1,000,000 {dollars} yearly promoting on eBay.
What’s occurring is many companies and producers in China are shifting from a business-to-business gross sales mannequin to a business-to-consumer mannequin. The place importers within the U.S. would purchase wholesale from a producer in China and promote to customers right here, the Chinese language producer is promoting straight to U.S. customers utilizing websites like eBay and Amazon.
As an American importer, or an individual with an entrepreneurial thoughts seeking to get into importing and promoting items on eBay, this shift of slicing out the “center man” (or center lady or center enterprise) could make you nervous. In any case, the “center man” being lower out is you! You may’t actually compete with the producer on a worth level foundation if you happen to’re making an attempt to promote the identical gadgets to the identical customers.
Take a deep breath. Attempt to not fear.
There are nonetheless distinct benefits you’ve gotten as an American importer promoting on eBay (or Amazon, your personal website, and so on.) on this market over Chinese language exporters who’re promoting on to customers utilizing eBay. It’s additionally good to keep in mind that you don’t compete strictly on a worth level foundation.
Beneath are 3 benefits you’ve gotten as a U.S. importer promoting on eBay within the American market over Chinese language exporters promoting right here on eBay.
It must be famous that this isn’t meant to be a whole checklist of benefits nor that there aren’t any benefits held by these producers who export from China.
You realize the American market higher than your Chinese language counterpart.
How can I be so positive about that?
You’re a part of the market. You’re not observing the market from a distance. You’re in it daily. You may have faith in your instincts and tastes in the case of merchandise for the U.S. market since you developed your tastes rising up contained in the American market and have been influenced by American tradition your complete life.
Most Chinese language exporters are sensible, most likely research our market, and also have a real love for American tradition. However they don’t have the identical intimate relationship with it you’ve gotten.
I’m not saying you shouldn’t nonetheless research {the marketplace} you’re promoting in, simply that being a part of it offers you the sting on this class.
This benefit will aid you in lots of features of promoting merchandise from the advertising and marketing materials of images and descriptions to the choice of merchandise to promote.
Talking of choosing merchandise to promote, that brings us to…
Importing items from China (or wherever all over the world), versus being the producer making an attempt to export and promote your personal merchandise, offers you a lot wider choices in what you promote.
You’re not restricted to promoting a selected product or line of merchandise as a result of that’s what you produce.
If you happen to discover an merchandise doesn’t promote properly, you’ll be able to simply shift to a different. You may have all of the producers of the world to select from as an alternative of your personal operation’s merchandise.
This potential to alter and adapt simply with traits and promoting efficiency of merchandise out there offers you, the American importer a bonus over the Chinese language producer who exports into your market.
Increasingly more customers have an “I would like it now” mindset.
In the case of promoting on eBay, transport time makes a distinction. And also you maintain the benefit once more on this class.
I promote books of church skits and scripts on-line and know first hand how transport time can have an effect on gross sales. Promoting books I’ve readily available has a definite promoting benefit over the longer transport time of promoting books print-on-demand. The moment gratification of e-books takes it to an entire ‘nother degree.
Worldwide transport has gotten quicker, particularly with issues just like the USPS deal made with eBay and China Submit to assist China exporters ship from China to the U.S. quicker and simpler. However transport purely domestically, you continue to have higher transport occasions and are in a position to get merchandise to customers quicker than Chinese language exporters.
Benefit you.
It’s simple to go searching and see negatives, however hopefully this weblog stating just a few of the benefits you’ve gotten for promoting on eBay as an importer helps preserve your outlook constructive.
The subsequent weblog on this 3 half sequence about efficiently promoting on eBay will take a look at the way you import for promoting on eBay.
